外文好書推薦Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy

Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy

Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy 評價

網友滿意度：



學好外文是多麼重要的事

在這個地球村上

大家都是一家人

溝通尤為重要

今天就要跟大家分享

閱讀好看的外文書

好好加強自己語言能力

Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy

這本書是教授的心頭好

特別囑咐我們一定要閱讀

我原本很沒興趣

但同學看完後

跟我說特別好看

我就抱著姑且一試的心態

翻閱Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy

不看則已一翻驚人

內容精采富有層次

閱完後餘韻猶存

並且外文能力增強了許多

算是另外的收穫吧

它可以說是我近期看過

最最好看的外文書了

推薦給你們別錯過了唷～～～



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Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy

本週熱銷商品:

Mtel History 2017

Nes English to Speakers of Other Languages Esol-507 2017

商品訊息功能:

商品訊息描述:

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

商品訊息簡述:

• 作者： Cronin, Anne M.
• 原文出版社：Palgrave Macmillan
• 出版日期：2018/02/01
• 語言：英文

Public Relations Capitalism- Promotional Culture, Publics and Commercial Democracy